Phone leads from ads
Get data from phone inquiries too and use it for ad optimization
The module connects clicks on a phone number on your website with manually created CRM leads. Phone inquiries can be partially attributed to ad campaigns and sent back to Google Ads and Meta as offline conversions.
The goal is not perfect accuracy — it is filling the gap where phone calls otherwise stay invisible to ad platforms.
Benefits
Capture clicks on phone numbers on your website
Store sessions with campaign, source, and click data
Mark a lead as phone-sourced when creating it manually in CRM
Automatic lead-to-click matching by call time
Match confidence scoring
Send phone leads as offline conversions to Google Ads and Meta
Better data for campaigns focused on phone inquiries
Works without call tracking or dynamic phone numbers
Who this module is for
Businesses where customers often call directly from the website
Services, trades, local businesses, clinics, real estate agencies
Projects where call tracking is not possible or desired
Campaigns where phone calls are a major share of inquiries
What this module solves
Ad platforms typically do not see phone calls
Without this module, phone contacts stay invisible to ad platforms, making campaign optimization harder.
Phone leads otherwise do not feed campaign optimization
Ad platforms optimize only on available data. Without phone call information, optimization is limited to forms.
Without data, campaigns optimize only on forms
This module adds the missing signal and gives ads at least partial insight into the value of phone contacts.
Ready to get started?
Create a free account and start managing your contacts today